WWE SmackDown’s September 5, 2025 episode on USA Network experienced a significant boost in viewership and ratings, fueled by the unexpected return of AJ Lee and high-profile star power. The show drew an impressive 1.585 million viewers, marking a substantial 38% increase from the previous week’s 1.147 million viewers[1][5]. This surge ended a worrying downward trend that WWE experienced in the weeks leading up to the broadcast.
According to ProgrammingInsider.com, the key 18-49 demographic rating jumped to 0.51 from the prior week’s low of 0.28, signaling renewed interest among the most coveted audience segment for advertisers[1][2]. This marks a crucial recovery for SmackDown’s ratings after several weeks of slippage, highlighted by an alarmingly low rating despite John Cena’s heavily promoted appearance the week prior[4].
AJ Lee’s Return: The Game-Changer for SmackDown
Sources close to WWE confirmed that AJ Lee’s return was orchestrated as a surprise moment to back up CM Punk during a tense segment involving Seth Rollins and Becky Lynch[3]. Her shocking return after a decade-long absence energized both the live crowd and television viewers alike, according to insider reports from WWE.com and Fightful.
“She was always a fan favorite, and WWE knew the buzz surrounding her—bringing her back at a pivotal storyline moment was a masterstroke,” a WWE insider told Wrestling Headlines. This strategic booking was widely credited backstage for reigniting viewer enthusiasm for SmackDown at a critical juncture[1][3].
Context of Ratings: Comparing to Previous Weeks and Competitors
The ratings rebound came after a tough month during which WWE SmackDown’s viewership had dropped more than 500,000 viewers from its peak of 1.707 million on July 25 to just 1.147 million on August 29[4]. The 0.28 rating in the 18-49 demographic on August 29 was the lowest of the year for SmackDown, emphasizing the urgency for WWE to re-engage fans.
However, the 1.585 million viewers and 0.51 demo rating on September 5 still fall short compared to last year’s same-week SmackDown ratings on FOX, which hit 1.77 million viewers and a 0.45 rating, and the September 8, 2023 episode, which drew over two million viewers on FOX[1]. The shift from FOX to USA Network and changes in viewing habits pose ongoing challenges to WWE’s broadcast reach.
In terms of competition, the Sept. 5 broadcast saw strong concurrent sports programming, including the U.S. Open Tennis Men’s Semifinal on USA Network with 1.639 million viewers and college football games on ESPN and FOX[1]. Despite this, SmackDown managed to hold firm viewership against major live sports events.
Additional Highlights from the September 5 SmackDown
Other notable moments on the show included Brock Lesnar’s interruption of the match between John Cena and United States Champion Sami Zayn, adding another high-impact star to the card[3]. These types of star-studded segments combined with storyline intrigue drove excitement both on social media and wrestling podcasts covering the show live.
Industry experts from PW Torch pointed out this episode was a critical test for WWE’s programming following declining ratings. The company’s decision to pair AJ Lee’s return with rising stars such as CM Punk and Sami Zayn was viewed as a strong effort to stabilize and potentially grow the SmackDown audience moving forward[4].
What This Means Moving Forward for WWE SmackDown
While the September 5 ratings bounce is encouraging, insiders warn it is just the first step in reversing a broader trend of viewership decline for WWE SmackDown. “This isn’t one episode fixing everything, but it’s a clear sign that smart storytelling and surprise returns can still command attention in today’s crowded TV landscape,” said a Fightful analyst.
WWE is reportedly planning to continue capitalizing on nostalgia acts combined with fresh rivalries in the coming weeks to maintain momentum. According to a WWE.com statement, upcoming shows will continue showcasing marquee talent returns and championship storylines designed to engage both legacy fans and newer audiences.
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The resurgence in WWE SmackDown’s ratings on September 5, 2025, led by AJ Lee’s shock return, highlights how strategic talent appearances remain vital for WWE’s television success. With nearly 1.6 million viewers tuning in and solid gains in the key 18-49 demographic, the episode provided much-needed positive momentum amid a challenging ratings environment. Industry insiders and fans alike will be closely watching how WWE builds upon this momentum in the weeks to come.