WWE is preparing to make a significant return to one of the world’s largest untapped markets by planning a premium live event (PLE) in China, with Hong Kong emerging as the leading location for this long-awaited comeback. This move marks a pivotal moment in WWE’s international expansion strategy after a hiatus lasting since the onset of the COVID-19 pandemic.

According to multiple insiders and reports, influential figures within WWE have been actively lobbying for months to bring a large-scale event back to China, a market where WWE held eight live shows between 2016 and 2019, mostly in Shanghai[1][2][3]. The September events in China had become a regular tradition, but the company ceased operations in the region amid the global health crisis.

A recent Fightful Select report, cited by Wrestling Headlines and others, confirms that discussions inside WWE have grown increasingly serious about this return. Hong Kong is specifically mentioned as the most promising site for WWE’s next premium live event in the region[2][3][5]. This indicates a strategic choice likely influenced by Hong Kong’s international accessibility and status as a major global city, potentially allowing WWE to navigate the complexities of mainland Chinese regulations more easily.

WWE’s Broader Global Expansion Under TKO Group Holdings

This initiative is part of WWE’s broader global growth agenda under its corporate parent, TKO Group Holdings, which has placed emphasis on expanding WWE’s international footprint through high-profile live events. In recent years, WWE has ramped up its schedule of premium live shows outside the U.S., staging successful events in Australia, Germany, France, Puerto Rico, and more[1][3].

Notably, WWE has announced tours and major events in international markets including Saudi Arabia and Australia, and announced a “Road to Royal Rumble” European tour slated for January 2026 across 11 cities before culminating in Saudi Arabia[1][3]. The potential return to China will complement WWE’s widening global reach and is poised to become a key business asset considering China’s huge potential fanbase and commercial value.

Why China Matters for WWE

China represents a colossal market opportunity for WWE due to its population size and growing appetite for sports entertainment. Prior to the pandemic, premium international events in China were lucrative and helped WWE build a fanbase in Asia. Reviving that momentum is clearly a priority.

Sources close to WWE confirm that the company recognizes the challenges of navigating Chinese regulations and market dynamics. However, with Hong Kong’s unique administrative structure and historical ties to international business, it is seen as an ideal gateway[2][5]. WWE’s executives reportedly believe that a successful event in Hong Kong could enable expanded access to mainland China in the future.

Potential Impact and Challenges

The return to China will not only provide WWE with fresh revenue streams but also help the company rebuild and strengthen its global fan engagement. Holding a premium live event would highlight WWE’s commitment to international markets and reaffirm its position as a leading global sports entertainment brand.

However, challenges remain in executing the event due to regulatory hurdles in China, the complex geopolitical environment, and ongoing concerns surrounding live large-scale gatherings post-pandemic. WWE’s ability to collaborate with local promoters and government entities will be crucial in securing the event and delivering on the company’s ambitions.

Backstage Perspective

According to a WWE insider speaking to Wrestling Headlines, “There’s a serious push inside WWE to return to China. It’s not just about the business but about reigniting a connection with a market that’s been off-limits for far too long. Hong Kong is seen as the best entry point right now, and talks have been ongoing for several months.”

The insider further emphasized, “WWE’s leadership understands the complexity but sees huge potential. This is a calculated move that fits into a larger vision of global growth for 2026 and beyond.”

Looking Ahead

While WWE has yet to announce official dates or venues, the backstage developments suggest that a premium live event in Hong Kong could become a reality by late 2025 or early 2026. Fans and industry observers will be watching closely to see how WWE navigates this critical expansion and whether WWE can once again establish a foothold in the Chinese market.

As WWE continues to grow its international presence, this anticipated China event could prove to be a landmark moment, reshaping the company’s global profile and opening the door to future opportunities across Asia.

Sources include internal WWE reports, Fightful Select, Wrestling Headlines, and industry insiders speaking to major wrestling news outlets.