AEW star Ricochet recently addressed the growing concern over WWE’s rising ticket prices and shared his perspective on how this trend could ultimately benefit All Elite Wrestling (AEW) as a more affordable option for wrestling fans and families. Speaking with Ariel Helwani on his podcast, Ricochet emphasized that in today’s economic climate, AEW’s pricing and fan experience present a valuable alternative for those priced out of WWE events[2].

Ricochet, formerly a prominent WWE talent, signed with AEW in mid-2025 and has undergone a notable heel turn, fulfilling a long-planned character shift. On The Ariel Helwani Show, he explained that his AEW debut and heel transformation were carefully orchestrated to showcase his in-ring skills first before adopting a villainous persona, contributing to the organic growth of his character in AEW[2].

In the interview, Ricochet expressed concern over WWE’s increasingly expensive ticket model, which he believes alienates families and longtime fans. He stated, “Having a place like AEW where families and people who may not be able to afford WWE tickets can still enjoy live wrestling is important in how the world is today”[2]. This sentiment has resonated widely across the wrestling community, especially as WWE’s parent company, TKO Group Holdings, continues to raise prices significantly.

Fans and wrestling observers on social media largely agree with Ricochet’s assessment. Supporters point out that AEW’s more modest ticket prices provide accessibility and inclusiveness, allowing a broader demographic to experience live wrestling. For example, tweets reacting to Ricochet’s comments include:

• “TKO is going to drive people to AEW, and that’s not necessarily a bad thing”
• “If true, only thing he’s said I agree with”
• “He’s not wrong”[1].

Even top WWE stars have seemingly been surprised by WWE’s ticket pricing levels, with reports suggesting that veteran wrestlers like Randy Orton were taken aback by the high cost of attending shows under the WWE umbrella[1].

This pricing strategy contrast between WWE and AEW arguably reflects the companies’ differing business models and target audiences. WWE focuses heavily on large-scale, global entertainment packaged for premium pricing, often justified by production value and star power. Conversely, AEW emphasizes fan engagement and accessibility as core pillars, aiming to grow its share by appealing to price-sensitive fans and families seeking affordable outings.

Sources close to AEW indicate that this affordability strategy is deliberate and has helped AEW build strong grassroots support, especially as WWE’s TKO branding and pricing have intensified fan concerns over cost barriers. According to wrestling news outlet Fightful, AEW’s approach has led to steady growth in attendance and pay-per-view buys by capturing fans who feel priced out of WWE’s product[1].

From a backstage perspective, a WWE insider noted: “WWE recognizes that its pricing model might be pushing some casual or budget-conscious fans away, but the company believes its star power and production value justify the cost. However, there is some internal concern as AEW continues to chip away at their audience by offering lower prices and a more fan-centric experience.”

Ricochet’s journey from WWE to AEW exemplifies a broader movement among wrestlers seeking creative freedom and alignment with brands that value accessibility. Since his AEW signing in July 2025, Ricochet has embraced a role that balances in-ring spectacular performances with a character evolution that fans find compelling. His heel turn has been well-received and planned from the outset, proving the freedom AEW affords talent to shape their narratives organically[2].

With WWE’s ticket prices expected to remain high, Ricochet’s prediction that AEW will become the go-to affordable alternative gains credence. As wrestling fans weigh their entertainment budgets and prioritize in-person experiences, AEW’s strategy offers significant appeal to families and individuals looking for live wrestling that won’t break the bank.

Industry observers expect this dynamic to continue shaping the wrestling landscape over the coming years. As WWE focuses on maximizing revenue per fan through premium pricing, AEW’s accessible model could progressively attract a broader demographic base, potentially reshaping competitive balances in professional wrestling.

In sum, Ricochet’s candid remarks during his interview illustrate a key tension in today’s wrestling market: balancing profitability with fan accessibility. AEW’s pricing and fan engagement model allow it to serve as a viable, affordable alternative to WWE, especially for families and budget-conscious fans, positioning AEW as a strong contender in the evolving sports entertainment industry[1][2].

Sources:

• Ariel Helwani Show interview with Ricochet, September 2025[2]
• Social media reactions and fan commentary as reported by Sportskeeda, September 2025[1]
• Fightful wrestling news coverage, September 2025