WWE has formally confirmed Nikki Bella’s full-time return by moving her profile to the active roster section for the Raw brand on its official website, marking a significant development in the former WWE Hall of Famer’s in-ring career[1][2][4]. Sources close to WWE have revealed that this update reflects the company’s plans to keep Nikki as a regular competitor on Monday Night Raw throughout the foreseeable future.

Nikki Bella initially re-emerged as a surprise entrant in the Women’s Royal Rumble earlier this year, followed by her participation in the 20-woman battle royal at the WWE Evolution event in July. Originally perceived by some fans and insiders as a one-off nostalgic appearance, Nikki soon demonstrated her intent for a longer run by engaging in notable storylines and matches against today’s top talent like Becky Lynch, Asuka, and IYO SKY[3][4].

WWE Confirms Nikki Bella’s Raw Brand Assignment

As of September 10, 2025, WWE updated its online roster pages, moving Nikki Bella from the alumni or legend section to the current superstars tab and officially placing her within the Monday Night Raw roster[2][3][5]. This positioning on WWE.com is a strong indicator that Nikki is no longer a special attraction or part-time performer but is instead expected to work regularly on WWE’s flagship show.

Fightful Wrestling reported this update alongside social media confirmation, noting that the red brand now lists Nikki as one of its active women’s division stars[2]. WWE itself did not release a formal press statement but adjusted its digital presence quietly, a sign often interpreted by industry insiders as a significant backstage endorsement of a wrestler’s ongoing role.

Backstage Perspectives & Bella’s Ambitions

According to a WWE insider speaking to Wrestling Inc., Nikki Bella’s official roster move was a direct response to her consistent appearances and involvement in high-profile matches since her return[1]. The insider added that despite recent booking choices—such as her loss against Asuka on Raw—WWE views Nikki as a cornerstone veteran who can help elevate younger talent while still engaging the audience with her star power.

On her own podcast with sister Brie Bella, Nikki has hinted at a potential storyline evolution, teasing a heel turn, which could revitalize her character and provide fresh narrative opportunities[2]. Additionally, Nikki has expressed a deep personal desire to capture a WWE Women’s Championship now that her son is old enough to watch her perform live, suggesting the family legacy remains a key motivation in her return[4].

Mixed Reception and Criticism of Booking

Despite the positive backstage outlook, Nikki’s recent booking has sparked some criticism among wrestling analysts and fans. Former WWE head writer Vince Russo, on Sportskeeda’s Legion of RAW podcast, argued that WWE’s practice of having Nikki suffer several quick losses undermines her return’s momentum and star power[1]. Russo emphasized the importance of re-establishing a returning legend like Nikki Bella with wins before using her to elevate others.

Nonetheless, WWE appears committed to keeping Nikki in prominent storylines on Raw, as evidenced by her recent program with Becky Lynch culminating in a title challenge at WWE Clash in Paris, followed by ongoing feuds with established stars such as Asuka and IYO SKY[4]. This suggests WWE is balancing her veteran status with the need to showcase rising women’s division talents.

What’s Next for Nikki Bella on WWE Raw?

With Nikki Bella now officially part of WWE Raw’s active roster, fans can expect her to continue appearing regularly on Monday Night Raw, participating in both singles and tag team competitions. Although details about specific upcoming storylines remain under wraps, insiders speculate Nikki could pursue another run at singles gold or even chase tag team titles alongside her sister Brie, who has also teased a possible return to in-ring action in the near future[4].

The official roster move solidifies Nikki Bella’s status as a key player in WWE’s evolving women’s division landscape, blending her Hall of Fame credentials, wrestling ability, and connection to fans with growing opportunities to shape storylines on WWE’s flagship program[3][5].

Sources: WWE.com roster updates, Fightful Wrestling, Wrestling Inc., Sportskeeda Legion of RAW podcast, insider interviews