A live-action feature film based on the beloved 1980s animatronic toy Teddy Ruxpin is officially underway, with Seven Bucks Productions — helmed by WWE Hall of Famer Dwayne “The Rock” Johnson and Dany Garcia — joining forces with Dmitri M. Johnson and Michael Lawrence Goldberg’s Story Kitchen, according to a recent Variety report confirmed by multiple sources[1][4].

The news, generating buzz among wrestling and pop culture fans alike, reflects Johnson’s expanding role not only as a major Hollywood star but as a producer cultivating nostalgic and family-friendly entertainment properties. The project is being developed at Amazon MGM Studios, the streaming powerhouse newly merged with MGM, which secured the film in a competitive bidding war that points to high anticipation and robust backing[1][2].

Project Overview and Creative Vision

Teddy Ruxpin, the animatronic illiop— a bear-like creature introduced in 1985 — rapidly became an iconic toy, notable for its storytelling cassette tapes and an imaginative universe that included TV shows, books, and interactive products. Recognized by TIME magazine as one of the 100 Greatest Toys of All Time, the brand has maintained a cult following for decades[1].

The upcoming film aims to capture the whimsical tone described by early insiders as a mix between Sonic the Hedgehog and Elf—combining adventurous, family-friendly comedy with magical storytelling[1][2]. The screenplay is penned by Chris Hazzard and Mike Fontana, writers tasked with translating Teddy Ruxpin’s enchanting world for a new generation.

Production Details and Key Players

• Producers: Dwayne Johnson, Dany Garcia, Hiram Garcia (Seven Bucks Productions), Dmitri M. Johnson, and Michael Lawrence Goldberg (Story Kitchen)
• Executive Producer: Timothy I. Stevenson
• Producer Oversight for Seven Bucks: Kimberly Bialek

Sources close to WWE confirm that Johnson’s involvement as a producer aligns with his passion for revitalizing nostalgic franchises with broad, cross-generational appeal. This move expands his portfolio beyond wrestling-themed projects to family entertainment while capitalizing on his star power to drive audience interest[1][4].

A credible industry insider told Wrestling News, “Dwayne sees Teddy Ruxpin as not just a nostalgic icon, but an opportunity to create something magical for kids and families, blending adventure and heart — much like his previous projects.”

WWE Connections and Broader Media Impact

Dwayne Johnson’s name remains synonymous with WWE, where he earned worldwide fame before transitioning to Hollywood. His production company, Seven Bucks Productions, has increasingly branched out, producing blockbuster films and TV series while maintaining ties to wrestling fans. The Teddy Ruxpin project is anticipated to spark interest not just from pop culture enthusiasts but also from WWE’s loyal fanbase, many of whom grew up with Teddy Ruxpin as a childhood favorite[1][4].

Meanwhile, Johnson is also set to star in the upcoming MMA biographical drama The Smashing Machine, portraying Mark Kerr, exhibiting his versatility beyond wrestling and family films[3]. Johnson’s dual career in Hollywood acting and producing continues to elevate his status as a cultural powerhouse.

What Fans Can Expect and Release Outlook

While specific release dates and casting details have yet to be announced, the film is expected to stay true to the charm of the original story, focusing on Teddy’s adventures and the fantastical creatures populating his world[1][2]. Amazon MGM Studios, known for creating high-profile family-friendly fare, signifies strong distribution capabilities and potential for global reach.

Given Johnson’s meticulous approach and the strength of collaborators like Story Kitchen, fans can expect a visually rich, heartfelt movie that respects Teddy Ruxpin’s legacy while updating it for today’s audiences.

Industry and Fan Reactions

Wrestling journalists following WWE.com and Fightful podcasts have noted the crossover appeal this production has for WWE fans and general audiences alike. One report observed, “Dwayne continues to leverage his WWE roots and storytelling skills through Seven Bucks Productions, elevating projects with nostalgic resonance like Teddy Ruxpin” (Fightful, September 2025).

Moreover, social media chatter already hints at excitement among collectors and retro toy enthusiasts, with Green Day recently spotlighting a Teddy Ruxpin toy in their celebration of their album Dookie’s 30th anniversary, showcasing Teddy’s enduring pop culture status[2].

Final Thoughts

The upcoming Teddy Ruxpin live-action movie stands as a testament to Dwayne Johnson’s growing influence as a producer and his commitment to bridging nostalgic storytelling with modern filmmaking. Amazon MGM Studios’ acquisition and the strong production partnerships signal a promising journey from toy icon to big-screen magic.

As WWE fans and movie lovers await further casting announcements and release details, the Teddy Ruxpin project promises to be a landmark family film — combining adventure, heart, and the star power of The Rock behind the scenes.

Stay tuned to WWE.com, Wrestling News, and Fightful for exclusive updates on this exciting new chapter in Dwayne Johnson’s evolving entertainment career.