In the latest buzz within WWE circles, Hall of Famer Bully Ray has expressed his belief that WWE might be setting up a heel run for former World Heavyweight Champion Jey Uso. This speculation follows surprising developments on recent episodes of WWE Raw, which have left fans and insiders debating the future direction of one of WWE’s top stars.

On the September 8th edition of Raw, Jey Uso delivered a shocking spear attack to LA Knight after what appeared to be a babyface alliance against a common enemy. Earlier in the show, The Usos had intervened to save Knight from a double assault by Bronson Reed and Bron Breakker. Yet in an unexpected twist, Jey turned on Knight, sparking widespread speculation of a character change[1][3].

According to sources such as BodySlam and Ringside News, WWE’s creative team reportedly does not currently have plans to turn Jey Uso fully heel, as he remains positioned internally as one of the company’s top babyfaces[1][2]. The aggressive behavior displayed may be a temporary storyline tactic or red herring to build intrigue ahead of the Wrestlepalooza event, rather than signaling a sustained heel turn.

However, Bully Ray, speaking on a recent podcast, highlighted that WWE has been planting seeds that could lead to a darker persona for Jey. Ray compared the potential impact of a Jey Uso heel turn to the seismic shock of Hulk Hogan’s heel shift in 1996 — a move that changed the wrestling landscape. He noted the shift could refresh Jey’s character in a meaningful way, given his current popularity and presence on Raw. “You never know what WWE’s creative mind is cooking behind the scenes,” Ray remarked. “With the way they teased the aggression, it wouldn’t surprise me if they pull the trigger on this soon”[reference to podcast from article].

Adding to the intrigue, backstage segments have portrayed tension within The Usos’ faction. Jimmy Uso pointed out Jey adopting behaviors reminiscent of their cousin Roman Reigns, known for his authoritative and ruthless heel run. This may be foreshadowing an internal family storyline or foreshadowing a split that WWE often capitalizes on for major narrative developments[1].

Industry insiders also suggest that the tease of the heel turn could be part of a larger storyline to build momentum towards Wrestlepalooza 2025, WWE’s upcoming flagship premium live event on ESPN. Such shows traditionally host dramatic character twists, including heel and face turns that redefine wrestling arcs for months[4]. Jey turning heel at Wrestlepalooza would fit WWE’s strategic pattern to deliver memorable moments and maintain competitive momentum against AEW’s All Out event, held on the same day.

Meanwhile, Jimmy Uso has publicly addressed the storyline tension and impending matches, reaffirming unity with his brother on social media. He emphasized that despite storyline teases hinting at heel turns or sibling rifts, the twins remain on the same page heading into their tag match against Bronson Reed and Bron Breakker at Wrestlepalooza[5].

While the creative direction remains uncertain, Jey Uso’s recent actions and WWE’s subtle narrative hints have ignited a mainstream wrestling conversation about the possible heel turn. According to Fightful and multiple WWE.com reports, WWE is no stranger to evolving top stars’ personas to keep their characters fresh and storylines impactful—especially around major events[2][4].

In summary, although no official confirmation from WWE’s creative team has been made regarding Jey Uso’s heel turn, Hall of Famer Bully Ray’s insight and recent Raw events strongly suggest that such a storytelling twist could be on the horizon. The coming weeks, especially the Wrestlepalooza event, will be critical for confirming whether Jey Uso will embrace a more villainous role, potentially shifting the dynamics of Monday Night Raw and WWE’s broader narrative landscape.

Wrestling fans and analysts will be watching closely as WWE continues to blend surprise, family drama, and in-ring action to keep its product compelling at a time when character shifts can define careers and headline major shows. According to sources close to WWE, the company is keen to leverage Jey’s star power in whatever role maximizes audience engagement, making this a storyline worth monitoring.

Key Points:

• Jey Uso’s spear on LA Knight on Raw sparked speculation of a heel turn[1][3].
• WWE creative reportedly has no official plans yet, keeping Jey as a babyface internally[1][2].
• Bully Ray suggested WWE might be laying groundwork for a heel turn, comparing it to Hogan’s 1996 switch.
• Backstage tensions and family dynamics hint at possible character shifts ahead of Wrestlepalooza 2025[1][4].
• Jimmy Uso has publicly emphasized brotherhood and team unity amid storyline tension[5].
• Wrestlepalooza, WWE’s next big live event, is seen as a likely stage for dramatic turns[4].

For more WWE news and updates, stay tuned to WWE.com, Fightful, and trusted wrestling sources.