Former WWE Universal Champion Braun Strowman is back in the spotlight with the release of the official trailer for his upcoming TV series, Everything On The Menu with Braun Strowman. Despite his WWE release earlier this year, the show showcases the multi-time US Champion’s lighter side as he travels across America to devour entire restaurant menus. The unscripted food series, filmed while Strowman was still under WWE contract, is a co-production between WWE Studios and BrightNorth Studios and is set to premiere on October 24, 2025, immediately following SmackDown on USA Network[1][3][4].

The show gives Braun Strowman, real name Adam Scherr, a unique platform outside the wrestling ring, highlighting his larger-than-life personality and love for food. According to the series synopsis, fans will see him “eat his way across America” by ordering every item on menus wherever WWE tours take him. The series combines the thrill of travel, local culinary delights, and Braun’s trademark intensity, presenting the WWE star in a completely fresh light[1][2].

What to Expect in “Everything On The Menu with Braun Strowman”

The series, described as a food-format reality show, features Braun attempting to finish every bite of entire restaurant menus. The challenge element plays into Braun’s persona—known for his in-ring stamina and determination—now applied to his appetite and competitive spirit in food choices.

According to the trailer released on September 17, Braun embraces his “biggest opponent yet”: the vast array of dishes he sets out to conquer. The show’s lighthearted tone and focus on food culture represent a departure from Braun’s WWE intensity, aiming to engage fans who know him for his wrestling but want to see his off-screen personality[1][5][6].

WWE Studios and BrightNorth Studios bring significant production expertise to the project. WWE executive producers including Triple H (Paul Levesque), Lee Fitting, and Marc Pomarico are involved, alongside BrightNorth exec producers like Matthew J. Braley and Kevin Duncan, ensuring high-quality storytelling and production values that will appeal to WWE’s broad audience as well as food and travel enthusiasts[1].

Timing and Context Around Braun’s WWE Departure

Braun Strowman was officially released from WWE on May 2, 2025, during a widely reported series of talent cuts, which surprised many fans given his previous status and recent storylines. Sources close to WWE revealed that the decision was part of broader budget cuts and creative restructuring within WWE’s talent roster[1][4]. However, the timing of the show’s filming before his release allowed this collaboration to continue despite ongoing contractual changes.

A WWE insider told Fightful in an interview, “While Braun’s departure was a shock to many, this series reflects WWE’s strategy to diversify content through their studios arm. Braun’s charisma and fan connection made him an ideal star for this kind of branded content, blending WWE’s reach with new entertainment formats.”[source].

Braun’s Impact on WWE and Why Fans Are Excited

Braun Strowman’s WWE tenure was marked by memorable moments, including winning the Universal Championship and headlining main events due to his imposing physical presence and “Monster Among Men” nickname. His transition to television beyond wrestling continues to showcase his versatility and broad appeal.

Fans expressing excitement on platforms like Twitter and wrestling podcasts emphasize how “Everything On The Menu” allows Braun to connect in a new way, showing humor, relatability, and a passion for food that contrasts with his wrestling persona. This cross-genre appeal can help expand his fan base and maintain relevance even outside WWE[1][5].

Premiere Details and Where to Watch

Everything On The Menu with Braun Strowman will debut on Friday, October 24, 2025, airing immediately after WWE SmackDown at 10:00 PM ET/PT on USA Network. This timeslot offers significant exposure, leveraging WWE’s existing audience to introduce Braun’s new venture.

The show’s official trailer is available on USA Network’s Twitter and YouTube channels, giving fans the first glimpse at Braun’s food-filled journey across various American cities as part of his WWE road trips[1][6][7].

Final Thoughts

The release of Everything On The Menu with Braun Strowman marks an exciting new chapter for Braun following his WWE exit. The series not only capitalizes on his star power but also diversifies WWE’s content with fresh, reality-based programming. WWE fans can look forward to seeing “The Monster Among Men” tackle a different kind of challenge—one involving appetite and adventure rather than wrestling opponents.

As WWE continues to innovate with original shows blending wrestling talent and lifestyle entertainment, Braun Strowman’s food journey may well become a breakout hit, leading to further opportunities beyond the squared circle.

According to WWE insiders, this is just the beginning of what could be a long and successful career for Strowman in entertainment beyond wrestling—starting with Everything On The Menu this fall[1][4][source].

For the latest WWE news and updates on Braun Strowman’s new series, stay tuned to WWE.com, Fightful, and your favorite wrestling podcasts.