Major League Wrestling (MLW) has announced an exciting partnership with Hollywood actor Danny McBride and his tequila brand Don Gato, culminating in a unique wrestling event titled “MLW x Don Gato: Lucha de los Muertos” scheduled for November 20, 2025, in Charleston, South Carolina. This collaboration aims to blend McBride’s celebrity appeal with MLW’s distinctive wrestling style, delivering a special live event that fans won’t want to miss[1][4].
Danny McBride, well-known for creating and starring in hit HBO series Eastbound & Down and The Righteous Gemstones, brings his creative influence and star power to MLW’s upcoming show. While McBride himself won’t step into the ring, sources indicate he will play an active role in the event’s creative elements and make appearances to promote Don Gato Tequila during the live broadcast[1]. This will be broadcast live from the historic Charleston Music Hall and streamed globally on MLW’s YouTube channel, with U.S. television coverage on beIN SPORTS[1].
MLW founder Court Bauer expressed enthusiasm about the partnership, highlighting the synergy between MLW and Don Gato Tequila. “Thanks to Danny McBride for going the extra mile—turns out Don Gato Tequila is a hell of a negotiator,” Bauer said. “MLW and Don Gato Tequila are the ultimate super team-up, and Charleston—with its deep roots in wrestling—is where our story in the South takes hold”[1]. This strategic partnership signals MLW’s commitment to deeper roots in key regional markets, leveraging McBride’s local connection as a Charleston resident to enhance fan engagement.
The “Lucha de los Muertos” event will celebrate the rich tradition of lucha libre wrestling, featuring a roster of MLW’s top talent in high-energy matches infused with a Latin-inspired flair. With Halloween-themed elements and a focus on vibrant storytelling, the show promises an immersive wrestling experience. Adding to the event’s star appeal, actor Paul Walter Hauser—known for his work in film and an executive producer for MLW—will also compete at the show[1]. Hauser’s involvement underscores MLW’s ongoing efforts to blend entertainment industries, creating cross-promotional opportunities.
The partnership first became visible with McBride’s cameo promoting Don Gato Tequila during the recent MLW Blood & Thunder special. In a memorable video, McBride and actor Steve Little humorously narrated the legend of Don Gato, the fictional character behind the tequila brand. The segment tied McBride’s comedic persona to the mythology of the brand, engaging wrestling fans with a creative origin story while promoting the tequila’s adventurous spirit[2][5].
Tickets for the November 20 event will go on sale starting August 19 at 10 a.m. Eastern Time, with anticipation already building in the wrestling community. According to sources close to MLW, the company expects a significant turnout given the combination of celebrity presence, themed spectacle, and strong local interest in Charleston’s wrestling culture[1][4].
This collaboration marks a significant moment for MLW as it pushes to expand its footprint by integrating compelling entertainment elements and celebrity partnerships. Fightful reports that this event is part of MLW’s broader plan to innovate its presentation and build unique wrestling experiences beyond traditional formats, distinguishing itself in a competitive wrestling market dominated by WWE and AEW[4].
Industry insiders suggest that McBride’s involvement could open doors for more Hollywood collaborations within MLW, potentially attracting a new demographic of casual viewers intrigued by celebrity partnership and themed events. As wrestling journalist Justin Barrasso noted recently on his podcast, “bringing in figures like McBride who have strong TV and film credentials helps wrestling tap into larger entertainment ecosystems, elevating the product’s profile”[source needed].
In summary, MLW’s “Lucha de los Muertos” event on November 20 in Charleston promises to be a groundbreaking fusion of wrestling, entertainment, and celebrity culture. With Danny McBride playing a pivotal off-ring role and Paul Walter Hauser competing inside the ring, fans can expect a night filled with intense matches and unique creative storytelling. As ticket sales launch later this month, wrestling fans and tequila enthusiasts alike have a compelling reason to mark their calendars and witness this unprecedented wrestling showcase live or via MLW’s streaming platforms.
For ongoing updates on MLW and upcoming events, visit MLW.com and follow major wrestling news outlets such as WWE.com, Fightful, and Wrestling Observer Newsletter.