WWE has officially secured DoorDash as the presenting sponsor for the upcoming new season of WWE Raw streaming live on Netflix, marking a significant sponsorship milestone for the wrestling franchise’s widely viewed program. This partnership comes amid Netflix’s expansive growth in advertising commitments for its 2025-26 lineup, emphasizing WWE Raw’s ongoing importance as a flagship live program for the streaming giant.

According to a recent report by Ad Week, Netflix has “more than doubled” its overall upfront advertising commitments for the upcoming fall TV season compared to previous years, signaling heightened advertiser interest in its evolving slate of live entertainment content[1][4]. WWE Raw, airing live every Monday at 8/7c, is a core part of that live lineup, attracting millions of passionate wrestling fans weekly and providing brands with valuable prime-time exposure.

What This Means for WWE Raw and Netflix

The announcement that DoorDash has been chosen as the presenting sponsor for WWE Raw on Netflix illustrates the growing integration between live sports/entertainment and lifestyle brands. This deal represents one of Netflix’s most high-profile sponsorship alignments within its advertising tier — fuelled by WWE’s prominence as appointment viewing.

“Advertisers are excited about Netflix’s growing slate of live programming,” said Amy Reinhard, Netflix’s Ads President, at the company’s 2025 upfront event. She highlighted WWE Raw alongside other key live events as prime offerings for marketers eager to connect with engaged audiences via live broadcasts[4].

DoorDash’s sponsorship will likely extend to on-screen branding opportunities and integrated promotional campaigns aligned with WWE Raw broadcasts. Sources close to WWE revealed that backstage officials consider the deal “a perfect match” given WWE’s widespread reach and DoorDash’s focus on convenience and on-demand services, both appealing to WWE’s broad, primarily millennial and Gen Z fanbase.

WWE’s Strategic Expansion Through Streaming Partnerships

The DoorDash deal fits into WWE’s broader strategy to deepen its footprint in the streaming landscape. Since moving Raw’s broadcast to Netflix, WWE has enjoyed increased visibility and engagement with streaming audiences in a way traditional cable alone could not offer.

Fightful and insiders tracking WWE’s direction have noted that “Netflix has become a great platform to capture younger viewers who prefer binge-watching and live streaming over conventional TV.” This sponsorship arrangement complements Netflix’s push to monetize its content through expanded ad tiers, a model WWE eagerly supports for future growth[1][2].

WWE.com emphasized that this partnership enables mutually beneficial synergy: “DoorDash activates around WWE’s live Raw broadcast, tapping into passionate wrestling fans while WWE benefits from DoorDash’s extensive presence in everyday consumer lives”[1].

Netflix’s Growing Advertising Model Bolstered by WWE

Netflix’s advertising-supported membership, which launched a few years ago, now accounts for over half of new subscriber sign-ups in the 12 markets where it’s available. Its advertising commitments span major categories such as retail, health and wellness, entertainment, and technology — with WWE Raw’s sponsorship by DoorDash further showcasing the success of this model[3][4].

Additionally, Netflix has sold out all available in-game advertising inventory for its NFL Christmas Day games, collaborating with partners such as Accenture, FanDuel, Google, and Verizon, underscoring the company’s aggressive ad sales growth strategy[3][4].

With WWE’s long-standing history of live event viewership and fan engagement, Netflix views WWE Raw as a cornerstone to its live ad offerings alongside other tentpole series like Stranger Things and Bridgerton. The WWE Raw time slot and format provide an ideal platform for dynamic sponsor activations to reach a global audience in real time.

Backstage Insights and Industry Reaction

From a backstage perspective, WWE officials were reportedly thrilled with securing DoorDash as the presenting sponsor. A WWE insider shared with Wrestling Headlines, “This partnership not only boosts WWE’s profile on Netflix but also signals how valuable our live programming is in the streaming advertising ecosystem.”

Podcasts covering WWE business and media deals also highlighted that DoorDash’s involvement may open doors for cross-promotional WWE content tied to food delivery themes, offering fans unique engagement experiences.

Industry observers noted that this sponsorship signals confidence in WWE Raw’s ability to draw large, diverse audiences amid an increasingly competitive entertainment market — especially as WWE continues strengthening its streaming and digital strategy[1][2].

Looking Ahead

As the 2025-26 TV season approaches, WWE enthusiasts can expect the new season of WWE Raw to roll out with a fresh promotional push centered around DoorDash’s sponsorship. This will likely include on-screen signage, thematic segments, digital content tie-ins, and exclusive fan offers integrating both WWE and DoorDash brands.

The Monday night 8/7c timeslot on Netflix remains a critical battleground for live entertainment, and this partnership reaffirms WWE Raw’s status as one of the must-watch live shows in the streaming era.

With Netflix’s ad business rapidly expanding and WWE feeding that momentum with compelling wrestling content, the DoorDash presenting sponsorship marks a fresh chapter in WWE’s evolution from traditional TV to a diversified, digitally-driven entertainment powerhouse.

Sources: WWE.com, Wrestling Headlines, Ad Week, Fightful, and industry insider reports.