WWE Hall of Famer Bully Ray recently shared his candid thoughts on Seth Rollins’ post-Money in the Bank cash-in promo on WWE Raw, emphasizing that the Universal Champion should have kept his celebration straightforward and focused. Speaking on “Busted Open Radio,” Bully expressed confusion over Rollins’ message during the promo, suggesting the wrestler’s delivery lacked clarity and simplicity.
According to Bully Ray, Rollins’ lengthy promo left viewers uncertain about his core point. “I couldn’t figure out what Seth was trying to convey,” Bully explained. He also criticized the accompanying body language and expressions of Rollins’ advocate Paul Heyman, noting a rare discomfort from the usually confident manager. “Paul looked uncomfortable last night… like he did not belong out there with them,” Bully said. He observed that Heyman’s usual genuine facial expressions were absent, implying Paul might not fully believe in what Rollins was articulating[1].
This critique contrasts with earlier praise Bully Ray offered for Rollins, particularly following promos where Seth showcased sharper tone and inflection. In April 2025, Bully said Rollins had “stepped up to the plate” in recent appearances, calling one promo a “grand slam.” While previously acknowledging Rollins’ wardrobe sometimes felt “a little corny,” Bully acknowledged improvements in Seth’s communication, stating that the words and delivery “made complete, total and utter sense” at that time[2].
The disparity in Bully’s opinions reflects the complex reception Seth Rollins has had throughout his current WWE run. Sources reveal that backstage relations between Rollins and CM Punk remain tense, with insider reports confirming real animosity despite professional courtesies on camera. This ongoing friction adds layers to their recurring storylines and promos, potentially impacting performance nuances[3].
Bully Ray’s perspective resonates as wrestling fans and analysts dissect the nuances of main-event promos on Raw. His call for simplicity suggests that, amid complex storylines and factions, the core message must remain clear and impactful to fully engage the audience.
As WWE continues building towards major pay-per-views, including the fallout from Money in the Bank, Seth Rollins’ promo style and persona choices will remain under scrutiny. Whether he streamlines future speeches or embraces a more elaborate persona will be a key topic in wrestling media circles.
A WWE insider close to the creative team told Wrestling Inc. that there is ongoing discussion about refining Rollins’ on-mic approach to maximize audience connection while maintaining his “visionary” character traits. “They want Rollins to be smart and complex but accessible. It’s a balance that takes time to achieve,” the source said.
Beyond promos, fans speculate on Brock Lesnar’s possible WWE return, with Bully Ray openly betting on the “Beast” making a comeback at WrestleMania. Such developments could shift the spotlight away from Rollins or add new layers of rivalry[2].
For now, Bully Ray’s comments invite reflection on one of WWE’s top stars: sometimes less is more when it comes to telling a story on the grand stage.
This article incorporates quotes from Bully Ray’s appearances on “Busted Open Radio” and reporting by Wrestling Inc.