Following his departure from WWE earlier this year, former Universal Champion Braun Strowman (Adam Scherr) is charting an exciting new course beyond the squared circle. The “Monster Among Men” recently opened up about his next ventures, teasing a tequila brand launch and a forthcoming TV show, while leaving the door open for a potential wrestling return.

Strowman took to social media on August 21, 2025, to reflect on his wrestling career and share his plans post-WWE. “I’ve spent the last decade plus of my life traveling around the world getting hit in the head, kicked, slammed, punched, and vice versa. It’s been an absolutely amazing ride,” he said. “Not saying that I won’t get back in the ring and whip somebody’s *** — because you all know I can — but this is an opportunity for me to try some new stuff, and I’m really looking forward to it. I’m excited to rekindle relationships with family and friends I’ve missed out on, and experience real, organic passions outside of the ring”[3][5].

Launching a Tequila Brand: A New Venture

Strowman emphasized his enthusiasm for entering the spirits industry, spotlighting tequila as one of his new passions. “I’ve really, really learned that I like tequila. Not just any tequila. It’s got to be good. I found one that, well, reminds me of me. They’re hard working, they believe in themselves, they don’t cut corners, and they’re not full of sh**,” he explained on Instagram and other platforms[1].

He described himself semi-humorously as “a redneck that enjoys good tequila” and suggested he might become tequila’s “poppy,” hinting at a deep personal connection to the brand. While specifics remain under wraps, Strowman promised an official announcement about the launch soon, confirming he will play an active role in rolling out the product[1][3][4].

This move aligns with Braun’s growing interests beyond wrestling, channeling his larger-than-life persona into the lifestyle and beverage market. Industry insiders suggest that leveraging Strowman’s popularity and rugged image could make the tequila brand a strong contender in a competitive field.

“Everything on the Menu with Braun Strowman”: A Culinary Journey on USA Network

In addition to his burgeoning tequila brand, Strowman is set to star in a new USA Network reality series titled Everything on the Menu with Braun Strowman, slated to premiere this fall. The show is expected to explore his love for food and the culinary arts—another passion he has embraced post-WWE[2][3][5].

Braun’s foray into television offers fans a fresh lens on his personality, showcasing a softer, more relatable side in contrast to his in-ring “monster” character. According to sources close to the star, the series aims to blend Braun’s natural charisma with authentic cooking experiences, tapping into the growing popularity of food-centric reality shows[4].

Wrestling: The Door Remains Open

Despite these new opportunities, Strowman has not closed the chapter on his wrestling career. When asked about returning to the ring, he remained candid, stating he could always get back in to “whip somebody’s ***,” while emphasizing his current focus on new life experiences[3][5].

Reports from Fightful and other wrestling media indicate that while his WWE contract officially expired on July 31, the company has not ruled out bringing him back in some capacity, potentially part-time, in the next six to twelve months[3]. Given Strowman’s high-profile status and fanbase, a return—whether for special appearances, sporadic bouts, or longer engagements—is certainly possible.

However, his recent criticisms of WWE’s management, particularly around “nepotism” and business decisions, suggest there might be hesitation on his part as well[2]. This candidness, coupled with his ambition outside wrestling, points to a period of exploration before any definitive in-ring comeback.

Context of His WWE Departure

Strowman’s departure stemmed primarily from financial reasons—his substantial salary was reportedly a factor in WWE’s decision not to renew his contract. Following his release notification on May 3, he has publicly expressed frustration with certain WWE management aspects but remains respectful about his decade-long wrestling journey[3][2].

His candid reflections and focus on future opportunities underscore a desire for personal growth and diversified career paths, reflecting a modern athlete’s balancing act between entertainment and entrepreneurship.

John Cena Addresses Retirement: “Not a Bad Thing”

While Braun Strowman embarks on this new trajectory, WWE legend John Cena recently addressed his own “retirement” status in an interview. Cena described stepping back from full-time wrestling as “not a bad thing,” highlighting how it has opened doors for new creative and business ventures outside the ring[3]. This perspective mirrors Braun’s approach—transitioning to new passions while keeping possibilities open.

Final Thoughts

Braun Strowman’s post-WWE journey is already shaping into a multifaceted enterprise, blending spirits, television, and the lingering allure of wrestling. Fans can anticipate official tequila brand news soon, enjoy a rare glimpse of Braun’s personality on USA Network this fall, and watch closely for any signs of his wrestling return.

As one WWE insider summarized, “Braun’s next chapter reflects exactly who he is — a hard-working, authentic man ready to take on new challenges and passions. Whether it’s in the ring or out, his story is far from over”[3].

With his charisma, size, and fan loyalty, whatever Braun Strowman does next is sure to make a big impact in wrestling and beyond.

For continued updates on Braun Strowman, WWE news, and industry insights, follow Wrestling Headlines, Ringside News, Fightful, and official WWE.com announcements.