Former WWE star Braun Strowman is embracing a fresh chapter after his WWE release, unveiling plans to launch a tequila brand and host a new culinary television show. Meanwhile, WWE legend John Cena has publicly reflected on his retirement as a positive evolution, and rumors swirl about a new gimmick debuting for another WWE Superstar. Here’s the latest on these top stories shaping WWE news today.

Braun Strowman’s Bold Step Beyond Wrestling: Tequila, TV, and More

Adam Scherr, known to fans worldwide as Braun Strowman, surprised many by confirming he’s pivoting into the spirits industry with a soon-to-be-announced tequila brand. Speaking candidly on social media, Strowman shared his love for tequila—and described the brand he’s backing as hardworking, authentic, and no-nonsense, qualities he personally identifies with. “I’m a redneck that enjoys good tequila,” he said, teasing himself as “maybe … your tequila poppy”[1][2][3][4][5].

This venture taps into a passion of his beyond the squared circle. But Strowman is not stopping there. He also revealed he will star in a forthcoming television cooking show titled Everything on the Menu with Braun Strowman, set to premiere on USA Network this fall. This project will shine a light on his enthusiasm for food and drink, offering fans a fresh vision of the man behind the “Monster Among Men” persona[2][3][4].

On his wrestling future, Strowman remains non-committal but doesn’t rule out a return to the ring eventually. He emphasized he’s taking this break as a chance to rekindle relationships missed during his grueling WWE touring schedule and explore “real organic things and passions.” His post-WWE career is clearly about growth, experimenting with new industries, and living life on his terms[1][4].

Despite his critical tone towards WWE’s handling of talent—accusing the company of “nepotism” and ignoring fans—Strowman appears focused on carving out a successful personal brand outside wrestling[2]. As of his last WWE appearance on April 18, 2025, he teamed with LA Knight in a tag win on SmackDown, putting a professional cap on his roster tenure for now[4].

John Cena on His Retirement: “Not a Bad Thing”

In other significant WWE news, John Cena recently opened up about his hiatus from wrestling labeled by many as retirement. Cena sees this phase not as an end but as a positive transition. Calling it “not a bad thing,” he highlighted that stepping away from the ring has allowed him to focus on other aspects of his life and career. Cena’s remarks were made during interviews and podcasts and reflect a mature viewpoint on balancing fame, family, and ambitions beyond wrestling.

As one of WWE’s most iconic figures, Cena’s viewpoint resonates widely among fans and insiders who recognize the challenges superstars face maintaining longevity in the physically demanding world of pro wrestling.

New Gimmick Rumors Surface: Who’s Next?

Fans and analysts recently buzzed with speculation about a new WWE gimmick potentially debuting for a current Superstar. While WWE has not officially confirmed details, insiders suggest the company is planning to refresh characters to reinvigorate storytelling on television and pay-per-view events. Sources close to WWE hint that the mysterious new persona will be unveiled at an upcoming major event, but it remains unclear who will be behind the transformation.

Gimmick reinventions have historically been pivotal in boosting careers—whether it’s a sudden heel turn, an alignment change, or an entirely new character concept. WWE’s penchant for evolving characters is expected to continue adapting to audience trends and talent strengths.

What’s Next for Strowman and WWE?

With Braun Strowman focused on his tequila brand and TV hosting gig, plus John Cena’s reflective retirement comments, WWE’s landscape is in an intriguing phase of transition. Meanwhile, emerging gimmicks promise new excitement for fans seeking fresh storylines and dynamic characters.

Whether Strowman eventually returns for a big wrestling comeback or firmly plants his flag in his new ventures, his open-mindedness toward the future keeps fans guessing. As sources like Fightful and Ringside News have highlighted, the former Monster Among Men continues to build momentum outside WWE, redefining his brand on his own terms[1][2][3][4][5].

For now, the wrestling world watches eagerly: will Braun’s tequila become the next must-have spirit for fans? Will Everything on the Menu showcase a side of Braun that surprises the wrestling community? And what new magic will John Cena’s retirement chapter bring to WWE programming?

Stay tuned for confirmed updates on these stories and other WWE news as the industry evolves throughout 2025.

Sources: WWE.com, Fightful, Ringside News, 411MANIA, IT Wrestling