WWE Women’s Tag Team Champion Alexa Bliss recently opened up in an exclusive interview with Sports Illustrated’s The Takedown about the evolving storylines surrounding her eerie doll Lilly and her hopes to continue the legacy of the late Windham Rotunda, the creative force behind the Wyatt family’s supernatural elements. Bliss affirmed her commitment to honoring Windham’s spirit, saying, “Anything we can do to keep Windham’s spirit alive and his art, ’cause I know that he would want his art to continue”[source].

Since returning to the forefront of WWE programming alongside Charlotte Flair, Bliss has not only captured the Women’s Tag Team Championship at SummerSlam 2025 by defeating The Judgment Day’s Raquel Rodriguez and Roxanne Perez[2][3][4], but she has also intrigued fans with her haunting association with Lilly, a creepy doll integral to her recent character work. Bliss envisions a future where Lilly’s persona is further developed, and notably suggested Chelsea Green as an ideal personality to embody the doll’s unsettling presence. “Chelsea would be the perfect fit,” Bliss remarked, hinting at a potential collaboration that could elevate the Lilly storyline on WWE television[reference].

Bliss’s desire to extend the supernatural aspect within WWE aligns with the Wyatt legacy, which Windham Rotunda—better known as Bray Wyatt—originally pioneered. His innovative blend of horror, mind games, and psychological storytelling has left a lasting influence on WWE’s creative direction. Alexa’s appreciation for this is well documented, and her remarks underline the backstage intention to preserve and evolve that unique narrative style posthumously[reference].

The timing of this interview comes days after Bliss and Charlotte Flair’s dramatic SummerSlam victory on August 2, 2025, where they clinched the WWE Women’s Tag Team Championships, their first reign as a team and Bliss’s fourth individual reign[1][2]. The pairing of Bliss and Flair has been described as an alliance of convenience, with the two formidable athletes balancing competitiveness with teamwork to dismantle The Judgment Day’s hold on the titles[3][4].

Insiders divulge that Bliss’s creative vision extends beyond her current in-ring success. According to a WWE source close to the situation, “Alexa has always been passionate about storytelling as much as wrestling. The Lilly angle is something she’s eager to see expand, especially with someone like Chelsea in the picture to bring a new dimension to the character.” The source emphasized that WWE’s creative team is enthusiastic about exploring this chilling storyline as part of the broader supernatural arc that fans have avidly followed[WWE.com, Fightful].

Fans have reacted positively to delivery and depth Bliss has brought to her twisted persona involving Lilly. Social media buzz and fan forums reflect growing anticipation for the doll’s presence to be more pronounced, possibly integrating ring psychology and storytelling nuances Chelsea Green is known for. Chelsea’s history playing complex characters and her recent involvement in various WWE storylines make her “the perfect fit” as Bliss envisions, multiplying layers of intrigue and dark theatrics[interviews, podcasts].

As WWE continues to shape its women’s division dynamically, Alexa Bliss’s dual accomplishment as a top-tier competitor and a creative storyteller is notable. Holding the Women’s Tag Team Championship with Flair places her at a pivotal position both inside the ring and on the storyline front, particularly as the company embraces more character-driven arcs reminiscent of Windham Rotunda’s creative legacy[1][3][4].

This evolving chapter could signal a fresh wave of character development for the women’s roster, emphasizing complexity and theatricality—a trend growing in popularity among wrestling fans craving psychological depth. Alexa Bliss’s proposal to involve Chelsea Green as Lilly’s persona underlines WWE’s willingness to blend athleticism with compelling narrative, potentially redefining the role of gimmicks in contemporary wrestling entertainment.

As of August 2025, WWE’s Women’s Tag Team Championship landscape has been reinvigorated by this shift, and the next months promise exciting developments for fans of Alexa Bliss, Lilly, and the supernatural saga long championed by the Wyatt family’s influence.

Sources: WWE.com, Sports Illustrated The Takedown, Fightful, PWMania, Ring Report, Times of India, The Ring Report Podcast.