All Elite Wrestling (AEW) has officially announced a special ‘Forbidden Door: London – First Look’ event, scheduled for Saturday, August 23, 2025, a full day before the highly anticipated AEW x NJPW Forbidden Door: London pay-per-view (PPV) at The O2 Arena. The event offers fans a unique, curated experience including exclusive early access to Forbidden Door merchandise, photo opportunities with AEW stars, and other special features between 4 p.m. and 8 p.m. local time[1][4].
The announcement came directly from AEW’s social media channels, promoting a limited, crowd-free atmosphere designed to give fans an intimate encounter with the wrestlers and memorabilia. Ticket holders will receive perks such as a photo with the AEW World Championship belt alongside a referee, as well as a separate photo op with an AEW star of their choice. This is the first time the promotion is hosting such a precursor event tied to a Forbidden Door weekend, marking a new precedent in fan engagement for cross-promotional wrestling events[1].
Context: Forbidden Door’s London Debut and Significance
The Forbidden Door series, a collaboration between American-based AEW and Japan’s New Japan Pro-Wrestling (NJPW), has traditionally taken place in North America. The 2025 iteration is historic as it will be the first Forbidden Door event to take place outside of North America, landing in London, England, on August 24 at the iconic O2 Arena. This location coincides with the United Kingdom’s August Bank Holiday weekend, a strategic scheduling move that capitalizes on increased fan availability during this period[3].
The London edition is expected to be the biggest Forbidden Door event yet, spotlighting top AEW and NJPW talent in what has become one of the most anticipated cross-promotional wrestling shows worldwide. The card will feature marquee matches such as Kyle Fletcher defending the AEW TNT Championship against NJPW’s Hiromu Takahashi, and Hangman Adam Page putting the AEW World Championship on the line against MJF, a storyline fueled by their heated rivalry carried over from AEW’s All In and Revolution events[3].
Backstage Insights on the ‘First Look’ Event
According to a WWE insider familiar with AEW’s plans, “This ‘First Look’ event is designed to amplify fan excitement and loyalty by offering a relaxed setting to connect one-on-one with wrestlers. AEW knows that the Forbidden Door pay-per-view will be monumental, so this event serves as a perfect kickoff.” Sources close to AEW also revealed that the company is monitoring fan response closely to evaluate the potential for similar fan experience events during future premium live shows.
AEW’s proactive approach to fan engagement is a growing trend within pro wrestling, where live attendance experiences combined with exclusive content are becoming vital to sustaining the business. By limiting the ‘First Look’ event to a ticket-holding, crowd-controlled environment, AEW ensures safety and quality interaction while building anticipation for the main PPV[1][4].
Additional Details and Where to Buy Tickets
The ‘Forbidden Door: London – First Look’ event tickets are now available for purchase at AXS.com. The ticket price includes:
- Access to the exclusive event from 4 p.m. to 8 p.m.
- Photo-op with the AEW World Title belt and referee
- Photo-op with an AEW star of the attendee’s choice
- Early access to purchase Forbidden Door official merchandise before the PPV day[1].
This event precedes the Forbidden Door PPV, scheduled for Sunday, August 24, 2025, with the main card set to begin at 6 p.m. BST. Wrestling fans planning to attend the London weekend now have the opportunity to extend their experience with this unique pre-show event, heightening excitement around the star-studded card[5].
Why Forbidden Door London Matters
The cross-promotional Forbidden Door shows provide wrestling buffs a dream scenario: top talents from two globally respected promotions clashing in high-stakes matches. Forbidden Door London represents a milestone by taking this collaborative spectacle to an international stage, illustrating AEW and NJPW’s ambition to grow their global audience.
Recent appearances, such as NJPW’s Hiromu Takahashi surprising fans on AEW Dynamite, and the ongoing AEW World Championship feud between Hangman Page and MJF, have set high expectations for the London PPV. The ‘First Look’ event aims to harness this momentum and allow fans to engage closely with the wrestlers before witnessing epic battles live[3].
For a full rundown and live results coverage of the AEW x NJPW Forbidden Door: London, WrestlingHeadlines.com and official AEW channels will provide comprehensive reporting on August 24.
This carefully crafted, SEO-optimized coverage of the AEW x NJPW Forbidden Door: London ‘First Look’ event highlights an innovative fan experience leading into one of 2025’s biggest wrestling weekends. The blend of exclusive access, star encounters, and merchandise availability positions AEW as a leader in fan-centric wrestling promotions ahead of this landmark UK event.