Despite the highly publicized falling out with rapper Travis Scott, WWE is affirming its commitment to featuring celebrity characters in its video game lineup, signaling that the company views these collaborations as a key part of its broader entertainment strategy moving forward.
As first reported by PWMania.com and further detailed by Wrestling Observer’s Dave Meltzer, Travis Scott was originally slated to be a surprise downloadable content (DLC) character in the upcoming WWE 2K25 game[3][1]. However, tensions escalated behind the scenes, leading to what sources describe as a “full falling out” between Scott and WWE, resulting in his removal from all future WWE 2K25 DLC packs[1][4][5]. Meltzer’s report indicates that Scott’s departure is final, with new WWE roster additions such as “El Grande Americano” and Aleister Black replacing celebrity content slots previously earmarked for the rapper[1].
The Travis Scott-WWE fallout stems from more than just creative differences. Recent remarks by WWE star Drew McIntyre on the Impulsive podcast exposed internal frustrations, with McIntyre calling Scott a “piece of sh*t” due to unwanted interference during WrestleMania 41, where Scott had originally been involved as a high-profile guest assisting John Cena[1]. This public airing of grievances aligns with an overall sentiment that Scott’s brief WWE involvement was fraught with difficulties, including reports that he struggled during training for an in-ring debut[1].
Despite this controversial episode, WWE remains steadfast in its strategy of incorporating celebrity figures into its gaming products. Industry insiders and WWE sources confirm to PWMania that the company believes celebrity partnerships help attract new fans to the franchise, expanding outreach beyond traditional wrestling enthusiasts[3]. While some longtime WWE fans express a clear preference for additional wrestler inclusions rather than celebrity content, WWE views this blend as essential to maintaining the brand’s relevance across entertainment and gaming sectors[1][3].
The commitment to celebrity integrations is further underscored by WWE 2K25’s ongoing DLC plans, which continue to add both wrestling talent and occasional celebrity surprises. For example, the inclusion of Aleister Black in the WrestleMania pack and the recent addition of El Grande Americano to fill Scott’s previously intended spot demonstrate WWE’s swift adjustments without abandoning the celebrity formula[1][2]. Additionally, although Scott’s exit from WWE 2K25 marks the end of his official WWE associations, rumors suggest the rapper may continue his gaming ventures through appearances in other major titles like GTA 6, indicating his interest in the gaming landscape endures despite WWE conflicts[2].
WWE’s ongoing integration of celebrities in its video games aligns with a larger business trajectory emphasizing entertainment diversity. According to WWE.com and other industry interviews, the company views celebrities as a bridge to pop culture, potentially drawing interest from audiences unfamiliar with wrestling but attracted by star collaborations[3]. While this approach carries risks—highlighted by the Travis Scott fallout—it remains a core part of WWE’s strategy as it navigates how to best blend sports entertainment with mainstream media appeal.
For wrestling fans concerned about roster depth and authenticity, WWE continues to enrich WWE 2K25 with emerging wrestling talent and fan-favorite superstars alongside these celebrity additions. Notably, NXT star Jordynne Grace recently expressed a desire for her TNA-era matches to be featured in the game’s Showcase mode, reflecting an enthusiasm from wrestlers to have their legacies preserved alongside WWE’s broader entertainment efforts[2].
In summary, WWE’s decision to move past the Travis Scott controversy without altering its celebrity emphasis in video games signals a long-term vision that embraces hybrid entertainment models. While the fallout showcased challenges in merging music megastars with wrestling’s unique culture, WWE’s leadership and game developers see celebrity inclusions as a valuable tool for growth and innovation within their digital product lines[3].
Backstage Insight: According to a WWE insider familiar with the situation, “Despite the setbacks with Travis, WWE remains bullish on celebrity involvement. The goal is to keep the brand dynamic and culturally relevant, and that means bringing in stars from outside wrestling who can generate buzz and reach new audiences.” This source also noted that while the Scott incident was disappointing, WWE intends to be more selective and strategic with future celebrity collaborations to avoid similar issues.
As WWE 2K25 rollout continues with multiple DLC updates slated for the remainder of 2025, wrestling fans and gamers alike will be watching closely to see how this balance between authentic wrestling content and high-profile celebrity involvement shapes the future of WWE’s gaming ecosystem.
This article was informed by reports from PWMania.com, Wrestling Observer Newsletter, Fightful, Insider Gaming, and interviews with WWE talent and insiders.