Announced and referenced on the July 21 episode of WWE Monday Night Raw, the Hulk Hogan LJN figure attracted intense fan interest, leading to a swift sell-out on popular retail platforms such as Target.com shortly after the pre-order window opened[1][3][5]. Priced at $24.99, the figure is expected to start shipping around October 30, 2025, bringing the nostalgic experience to both collectors and new fans alike[1][4].

A Retro Revival: The LJN Legacy

The original LJN wrestling figures, produced in the 1980s, hold a cherished place in wrestling collector history. These figures were known for their distinctive block-style bodies and rugged plastic construction, capturing the larger-than-life personalities of WWE legends. Mattel’s new LJN Superstars series resurrects that classic design while updating it with contemporary manufacturing quality and articulation—a blend that has clearly struck a chord[2].

According to sources close to Mattel and WWE insiders, this figure line aims to not only celebrate Hulk Hogan as perhaps the most famous wrestler of all time but also to revive excitement around the collectible wrestling market. “This isn’t just nostalgia; it’s bringing back a piece of wrestling history in a way that resonates with today’s fans,” shared a WWE source familiar with the project, speaking on condition of anonymity[1].

Features and Availability

The Hulk Hogan figure stands approximately 7.76 inches tall, matching the original LJN scale. Details include Hogan’s trademark yellow trunks, muscular physique, and iconic handlebar mustache, rendered with care to evoke the classic look fans remember. The collectible comes packaged in a box styled after the 1980s LJN toy packaging, complete with retro branding and artwork, further enhancing its appeal as a display piece[2][4].

The pre-order was made available primarily through Target’s online store, where the figure was listed with full shipping and return details. As noted on Target.com, customers can return the figure within 90 days if necessary, signaling retailer confidence in the demand and quality of the product[4]. Despite this ease, most units sold out immediately upon opening, reflecting high enthusiasm from the WWE fanbase and collectors worldwide[3][5].

Fan and Industry Reaction

Wrestling figure collectors and WWE fans took to social media and wrestling podcasts to express excitement and share their success in securing pre-orders. The rapid sell-out was covered on popular wrestling news platforms, including Wrestling News, which highlighted the figure’s nostalgic significance and fast-moving sales[1].

Fightful and WWE.com also noted the figure’s importance as part of WWE’s larger merchandising strategy, which increasingly emphasizes retro and legacy products alongside current wrestling stars. This dual approach strengthens WWE’s reach across various demographics, appealing to longtime fans who grew up with the original LJN line and younger audiences discovering wrestling memorabilia for the first time[1].

What’s Next for the WWE LJN Superstars Line?

The Hulk Hogan figure is the first release in an anticipated series celebrating WWE’s classic era through the LJN lens. Mattel plans to roll out additional figures featuring other legendary wrestlers from the 1980s and early 1990s, continuing to build momentum within the wrestling collectibles community[1].

Sources close to Mattel have indicated that subsequent figures might include popular icons such as “Macho Man” Randy Savage, Andre the Giant, and The Ultimate Warrior, though official announcements are pending. These releases will likely follow a similar pre-order model, and given the Hogan figure’s sell-out speed, fans are advised to act quickly once new pre-orders open[1].

Insider Perspective

According to a WWE insider who spoke with Wrestling News, “The swift sell-out of the Hulk Hogan LJN figure was no surprise internally—there’s been a growing clamor for retro WWE collectibles for some time. Mattel’s move to reintroduce the LJN style was a smart way to capitalize on that, and Hulk Hogan being the first release made it a guaranteed hit.”

This insider also noted that WWE intends to utilize Raw and other programming to tease and promote upcoming figures, ensuring sustained interest. “These figures aren’t just toys; they’re storytelling devices that connect fans to WWE’s rich history,” the source added[1].

In summary, the new Hulk Hogan LJN-style wrestling figure successfully combines nostalgia and modern collectible standards, igniting fan enthusiasm that led to a pre-order sell-out in less than 10 minutes. With its October shipping date approaching, collectors eagerly await the chance to hold a piece of wrestling history in classic LJN form. The broader WWE LJN Superstars line promises exciting new releases that continue celebrating wrestling’s iconic legends, making it a must-watch for fans and collectors alike[1][2][4].

For updated release announcements and detailed coverage, fans can follow WWE.com, wrestling news outlets, and related podcasts that continue to track WWE’s evolving merchandise landscape.