WWE is set to deepen its collaboration with Mexican lucha libre powerhouse AAA, as another prominent star reportedly prepares to make her debut in the storied promotion. La Hiedra, a fan-favorite and one of AAA’s standout female wrestlers, is said to have joined WWE’s expanding global roster and is now scheduled to cross over into AAA competition under the WWE banner. This latest development underscores WWE’s strategic push into the Latin American market following its acquisition of AAA earlier this year.

According to sources close to WWE, La Hiedra is no longer independently booking future dates without WWE’s approval, signaling the promotion’s official commitment to integrating her into future live events and television appearances both in the United States and Mexico. “WWE sees massive potential in La Hiedra’s star power and lucha libre pedigree,” revealed a WWE insider. “Bringing her into AAA is a calculated move to broaden WWE’s appeal to Mexican wrestling fans while strengthening the AAA brand worldwide”[2].

WWE’s Growing Focus on AAA and Lucha Libre

WWE’s acquisition of AAA in early 2025 marked a decisive shift in the wrestling landscape, positioning the organization as a major player in Mexican wrestling. This move followed increasing competition from other promotions like AEW and CMLL, prompting WWE to invest heavily in AAA’s roster and championships.

The synergy between WWE and AAA has already yielded notable crossover events, such as the Worlds Collide premium live event held in June 2025. That special showcased a blend of WWE, AAA, and TNA stars, featuring high-profile names like Vikingo, Aerostar, and Psycho Clown alongside WWE’s own talent. This collaborative effort generated buzz among fans and industry insiders alike, highlighting WWE’s commitment to a long-term partnership[1].

La Hiedra’s reported signing is a natural next step in WWE’s plan to leverage AAA’s talent pool for fresh storylines and increased merchandise sales. WWE is reportedly developing new merchandise lines centered around its Mexican signees, further signaling the company’s intent to build these wrestlers as bona fide stars under the WWE umbrella[1].

Who Is La Hiedra?

La Hiedra, known for her dynamic in-ring style and charismatic presence, is widely regarded as one of the best female wrestlers in Mexico. She has been a fixture in AAA for several years, earning plaudits for her technical skill combined with the high-flying flair characteristic of lucha libre. Her transition to WWE’s roster is expected to open new doors for her career and elevate her profile internationally.

Fans can anticipate that La Hiedra will align with WWE’s vision by blending traditional lucha libre elements with the sports entertainment style WWE is famous for. This fusion has the potential to generate exciting matches and fresh rivalries on both sides of the border.

WWE’s Expanding Latin American Talent Pipeline

La Hiedra’s move follows a series of recent WWE signings from AAA, including some well-known luchadores such as Alberto El Patron (Alberto Del Rio), El Hijo del Vikingo, and Dr. Wagner Jr. WWE’s commitment to integrating these stars showcases an intent to diversify its roster while tapping into Mexico’s passionate wrestling fanbase.

The integration of these talents into WWE programming also opens the door for innovative championship storylines and cross-promotional events. For example, former WWE champion Alberto El Patron recently returned under the AAA banner, boosting visibility for both brands[3][4]. Similarly, stars like Psycho Clown and Octagon Jr. are expected to elevate the collaborative events and shows planned for later in 2025[1].

Backstage Insights and Future Plans

According to a WWE insider, behind-the-scenes planning is well underway to fully incorporate La Hiedra into WWE’s Mexican expansion blueprint. “They’re working closely with AAA’s booking team to craft story arcs that highlight La Hiedra’s strengths and respect lucha libre traditions, while making her a compelling figure for WWE’s international audience,” the insider stated.

The insider also hinted that WWE’s growing AAA roster could become a focal point for upcoming WWE Network specials and possibly even a new WWE brand extension centered on Latin American talent. This focus would enable WWE to capitalize on the explosive popularity of lucha libre globally and compete more effectively with rival promotions.

What This Means for WWE Fans and the Wrestling Industry

La Hiedra’s anticipated debut in AAA under WWE’s banner is a major development for fans of both promotions. It represents WWE’s vow to honor lucha libre culture and simultaneously bring fresh, exciting talents to the world stage. For AAA, the partnership provides increased exposure and financial backing, helping to sustain and grow Mexico’s wrestling legacy.

For the wrestling industry at large, WWE’s investment in AAA and talents like La Hiedra could reshape talent pipelines, storyline creativity, and fan engagement worldwide. Observers expect this trend to encourage other promotions to forge similar alliances or cultivate international stars to meet global demand.

Stay tuned for more updates on La Hiedra and the evolving WWE-AAA partnership as 2025 continues to unfold.