WWE’s new deal with Netflix for RAW’s debut in January 2025 could reshape WWE’s roster plans, as top stars like Cody Rhodes, CM Punk, and Roman Reigns are requested by Netflix to lead the streaming service’s WWE programming. This strategic move hints at a potential brand split in 2025, with RAW and SmackDown each needing distinct rosters for their respective networks.
Netflix Requests Key WWE Stars for RAW’s Debut
Netflix’s entrance into WWE programming comes with specific requests for stars, as the streaming giant aims to boost viewership by showcasing WWE’s biggest names. Cody Rhodes, CM Punk, and Roman Reigns are among those specifically requested for RAW’s debut, likely placing them in central storylines as WWE transitions to Netflix. This high-profile demand underscores the importance of these superstars in attracting new audiences to WWE’s streaming presence.
WWE’s response to Netflix’s request could shape the direction of the 2025 draft and brand split, as the company aligns its talent with each network’s goals.
WWE Brand Split Could Return with Separate Rosters for RAW and SmackDown
According to Fightful Select, the idea of a WWE brand split sometime in 2025 could still happen, but it has been set in stone.
As WWE weighs a brand split to support RAW on Netflix and SmackDown on USA Network, insiders say the decision hasn’t been finalized but is under serious consideration. WWE would need to establish distinct rosters for each brand to accommodate Netflix’s and USA Network’s expectations, creating fresh opportunities for superstars on each program. A brand split would help RAW and SmackDown stand out, with exclusive talent pools and storylines, potentially leading to a renewed focus on competition between the brands.
Currently, WWE has not yet finalized the roster assignments or informed talent of their brand placement, leaving the details of the 2025 draft to be determined.
The Impact of a Possible Brand Split on WWE Storylines
A brand split in 2025 could reintroduce a sense of exclusivity to WWE, similar to previous eras of RAW and SmackDown rivalry. With each show competing to build unique matches and story arcs, fans could see the revival of cross-brand feuds, draft excitement, and new title chases, helping maintain high engagement across both platforms. For fans, this setup could mean fresh matchups and more focused storylines as WWE prepares for its streaming debut on Netflix.
WWE’s partnership with Netflix could lead to significant changes in the 2025 draft, with Netflix’s star requests likely influencing the direction of a brand split. As WWE plans its roster moves for the upcoming year, fans eagerly await the debut of RAW on Netflix and what a potential brand split could mean for both RAW and SmackDown. Stay tuned for updates on how WWE’s draft and brand decisions unfold.